AI Built for Hospitality Professionals
POUR AI builds expert AI assistants for the hospitality industry. Our flagship product, Bar-Back, gives every bartender, sommelier and hospitality professional instant access to world-class knowledge — on WhatsApp, 24/7.
The Market Opportunity
The global hospitality AI market is on an explosive growth trajectory. Hotels, bars and restaurants are investing in automation — but the tools being built serve guests, not the professionals who serve them. The people behind the bar are being left behind.
What the Research Tells Us
Current AI hospitality tools focus on guest-facing automation: hotel check-in bots, reservation systems, loyalty programmes. Zero investment has gone into tools that help the staff delivering service. Bar-Back is the first.
Tools like ChatGPT and Google exist — but a bartender on shift in Dubai cannot ask them about Ramadan service protocols, local premium brands, or a luxury single malt's travel retail exclusive range. Specialised, context-aware knowledge is the gap.
Major global spirits groups already invest heavily in bartender education through brand ambassador programmes and training academies. Bar-Back provides that same investment at scale, on demand, with measurable impact — at a fraction of the cost.
Hospitality staff across Dubai communicate via WhatsApp. A knowledge tool that lives where they already are — requiring no new app, no login, no learning curve — has a near-zero adoption barrier. That is the Bar-Back advantage.
The Competitive Landscape
We researched every AI product serving the hospitality and beverage industry. Here is what the market looks like — and where Bar-Back sits.
| Product | For Staff | Dubai Specific | Brand Knowledge | Analytics | Mocktails | |
|---|---|---|---|---|---|---|
| Tex (Round 2 Spirits) | ✗ Consumer | ✗ SMS only | ✗ | ✗ | ✗ | ✗ |
| Taskade AI Mixologist | ✗ General | ✗ | ✗ | ✗ | ✗ | ✗ |
| Hotel Guest Chatbots | ✗ Guests only | ✗ | ✗ | ✗ | ✗ | ✗ |
| Robot Bartenders (ADAM) | ✗ Replaces staff | ✗ | ✗ | ✗ | ✗ | ✗ |
| Brand Training Academies | ✓ Training | ✗ | ✗ | ✗ | ✗ | ✗ |
| ChatGPT / Google | ✗ Generic | ✗ | ✗ | ✗ | ✗ | ✗ |
| BAR-BACK by POUR AI ★ | ✓ Built for staff | ✓ Native | ✓ Dubai first | ✓ Full portfolios | ✓ Real-time | ✓ Premium range |
Our Flagship Product
Named after the hospitality role that supports the lead bartender, Bar-Back is an AI assistant that lives on WhatsApp and answers any question a Dubai hospitality professional will ever ask — instantly, accurately, and with genuine expertise.
Classic and modern recipes in ml measurements. Premium mocktails essential for Dubai's diverse, multicultural guest profile.
Every major spirits category covered in depth — including full brand portfolios, tasting notes, serving suggestions and upsell techniques.
Sommelier-level wine knowledge, regional guides, and pairing recommendations tailored to Dubai's luxury dining culture.
Ramadan service guidelines, UAE licensing laws, cultural sensitivity protocols and knowledge of 200+ international guest profiles.
Track every question asked, identify knowledge gaps, measure staff engagement — invaluable data for brands and venue managers.
Fat washing, clarification, smoking, spherification, infusions — professional techniques with YouTube video references.
Bartender
Bar-Back
Bartender
Bar-Back
Who We Serve
Bar-Back is purpose-built for every major stakeholder in Dubai's hospitality and beverage ecosystem — delivering unique, measurable value to each.
Premium Spirits & Beverage Brands
Major spirits brands invest millions in bartender education and brand ambassador programmes. Bar-Back delivers that investment at scale — reaching every bartender in Dubai on the platform where they already communicate, with brand-specific knowledge that drives sales and brand loyalty.
Luxury Hotels & Hotel Chains
Dubai's luxury hotel market serves guests from over 200 nationalities across multiple restaurants, bars and lounges — each requiring consistent, expert service knowledge. Bar-Back gives every hotel F&B team the same knowledge standard, reducing training time and elevating guest experience across all outlets.
Standalone Bars & Restaurants
Independent bars and licensed restaurants in Dubai face the same knowledge challenge as hotels — but without the training budget. Bar-Back gives small teams access to expert knowledge at a fraction of the cost of hiring a brand ambassador or training specialist, making world-class service knowledge accessible to every venue.
Beverage Distributors & Importers
Distributors represent dozens of brands across hundreds of venue accounts. Bar-Back becomes the most powerful tool in their sales arsenal — giving every account's bar team instant access to knowledge about the brands the distributor represents, driving sell-through, reducing returns and building account loyalty.
Brand Intelligence
Bar-Back is the only AI platform that delivers brand-specific product knowledge to bartenders at the point of service — turning every shift into a brand education moment.
Full distillery story, every SKU with tasting notes, serving suggestions, cask information, age statements and the brand narrative that turns a pour into a story. Bartenders who know the story sell more bottles.
Dubai International Airport is one of the world's most important travel retail locations. Bar-Back staff knowledge of GTR exclusive expressions drives conversation between venue and retail — uniquely powerful for brands with strong airport presence.
Every question a bartender asks about your brand is tracked and analysed. Monthly reports show question volumes, knowledge gaps, top queries and regional trends — intelligence no other platform provides at this level.
Brand ambassadors can only reach so many venues. Bar-Back scales brand education infinitely — reaching every bartender, every shift, at the moment they need the knowledge most. Before they pour, not after.
A bartender who can articulate the difference between an entry-level expression and a premium aged release can upgrade a guest naturally and confidently. Bar-Back knowledge converts to revenue — measurably, consistently, at scale.
Dubai-specific knowledge covers which expressions resonate with which guest profiles, Ramadan protocols, premium bottle service culture and the unique dynamics of one of the world's most international hospitality markets.
How It Works
We configure and train your custom Bar-Back with your venue's menu, your brand portfolio and your specific knowledge requirements.
Your team connects via WhatsApp in seconds. No app download, no login, no training required. They already know how to use WhatsApp.
Bar-Back answers every question instantly — cocktail recipes, wine pairings, brand stories, service protocols — 24 hours a day, 7 days a week.
Your dashboard shows what staff are asking, which topics need more training and how knowledge engagement evolves over time.
Pricing
All plans include a 14-day free trial. No credit card required to start. Cancel anytime.
Venue
For standalone bars and restaurants
Professional
For hotels and multi-outlet venues
Brand Partner
For beverage brands and distributors
Get Started
Book a live demo and see Bar-Back in action. No commitment required.
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Or Reach Us Directly
WhatsApp Request
+971 52 950 8568 · Response within 24hrs
viljoengp@gmail.com
Based In
Dubai, UAE
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Free Trial
Every demo includes a 14-day free trial. No credit card required. No commitment.
Frequently Asked Questions